Andrea Napoli
UX, Consumer Insight Researcher
Experience
Ziff Media Group, RetailMeNot | Aug. 2021 – Dec. 2022
Consumer Insight & UX Research Analyst
Developed and execute user testing sessions using prototypes/live product to gauge usability, UX and inform product roadmaps for RetailMeNot’s site, app, browser extension, and mobile browser extension
Worked with management throughout the full project lifecycle of qualitative and quantitative consumer panel research ie; surveys, video diaries
Created periodic company-wide newsletters and marketplace reports using 3rd party resources to inform on marketplace/consumer trends, and industry news
Leveraged secondary data platforms (e.g., Quantcast, ComScore) to understand various audiences through data
Deckers Brands, UGG & Koolaburra | April 2018 – Aug. 2021
Digital Marketing & Insights Associate
Created consumer persona profiles using 1st and 3rd party data e.g; video diaries, purchase behavior, survey and affinity data and work cross-functionally with marketing teams to create targeted strategy
Helped plan, execute, and analyze performance and influencer marketing and media in North America
Northwestern University | Oct. 2016 – Jan. 2017
Student Consultant
Divvy Chicago Bike Share – Consumer Insight Consultant
Conducted ethnographic research; interviews/ video diaries to analyze positioning and recommend improvements
Chevrolet – Brand Strategy Consultant
Developed full positioning strategy and tactics to support Chevy Truck/SUV in targeting pet owner segment
The Marketing Store – Business Development Consultant
Business development strategy; Designed mobile app strategy pitch decks to realize and capture new business
Andrea Napoli 